Substack is where FW3 shares operator-level thinking on strategy, durable growth, portfolio choices, strategic M&A and exits, and leadership—grounded in real businesses, not pure theory.

What FW3 Believes

Durable growth does not come from trends, frameworks, or slogans alone.
It comes from clear intent, disciplined strategy, strong culture, and consistent execution over time.

FW3 exists to help leaders and teams:

sharpen focus,
surface real trade-offs,
build conviction,
and take action.

The I2GMV Framework

FW3’s work is informed by the I2GMV framework:
Intent, Impact, Gross Margin, Velocity, and Durability.

I2GMV is intentionally operator-friendly and action-oriented.

It is not designed to replace traditional strategy models such as Goals & Aspirations, Where to Play, How to Win, or How to Configure. Instead, it is meant to complement and strengthen existing strategy work—serving as a practical lens to pressure-test assumptions and inform decisions.

Leaders and teams use I2GMV in different ways:

as a tool to refresh strategy,
as a lens to evaluate growth trade-offs,
or as a common language to align teams around what really matters.

Independence and Experience

FW3 is a completely independent firm, with a high bias for action.

Perspectives shared here reflect experience across:

Fortune 500 companies,
middle-market and family-owned businesses,
and startup environments.

This includes hands-on work in strategy, operations, M&A, integration, divestitures, and brand building—across more than 100 assets in 30+ categories, with transaction experience ranging from $300M to $1B.

Stewardship

FW3 believes that building durable businesses also requires thoughtful stewardship of resources.

As part of that commitment, FW3 contributes 1% of revenue to Stripe Climate initiatives.

To learn more about FW3, visit www.fwthree.com.

Disclosure

FW3 is an independent strategy and operations advisory firm. FW3 is not a broker-dealer, investment adviser, or securities analyst, and does not provide investment advice or recommendations. This content is for informational and educational purposes only, based on publicly available sources, and should not be relied upon for investment or transactional decisions.