About

  • fwthree | FW3 was launched in 2022 to support the strategic and operational imperatives of middle market and family owned business leaders

  • As a completely independent firm, fwthree | FW3 tailors services to each client’s specific needs, with a high bias for action

  • fwthree’s Founder is a seasoned and agile operator, advisor and founder, with Fortune 500, middle market and startup strategy, M&A, operations and brand building experience

  • Practical and bold experience gained through multiple economic cycles

  • M&A and due diligence experience from 100+ assets across 30+ categories

  • Integration and divestiture experience ranging from $300M to $1B

  • Durable, good growth focused, "I2GMV" framework

  • 1% of retainer revenue to Stripe Climate initiatives

Stripe Climate Partner

FW3 fwthree company logo
Fritz Willis Headshot

Learn More

Interested in working together? Fill out some info and we will be in touch shortly.