What does FW3 do?

FW3 helps leaders build better business. We combine strategic clarity, AI-powered analysis, and leadership advisory to help companies grow with purpose, strengthen culture, and create durable impact.

What does “Purpose-driven. Strategy-led. Culture-powered.” mean for my organization?

It reflects FW3’s belief that durable success requires more than a plan. Leaders need purpose to guide decisions, strategy to create momentum, and culture to turn intent into consistent action. FW3 works with clients at the intersection of all three.

What is the I2GMV framework?

I2GMV is FW3’s core analytical lens. It stands for Intent, Impact, Gross Margin, and Velocity. It helps leaders translate purpose into strategic direction, understand where value is created or constrained, and focus on the levers that drive sustainable growth.

How does FW3 define “Impact”?

Impact includes profit — but also the positive effects a business can create for customers, employees, communities, and the environment. FW3 helps leaders balance financial performance with meaningful, measurable contribution.

What is “durability” in the FW3 approach?

Durability is a forward-looking view of how well a company is positioned to lead over time. FW3 evaluates momentum using a “Now, Next, Future” lens: recent performance, near-term trajectory, and long-term strategic strength.

How does FW3 use AI in its work?

FW3 uses ChatGPT-Pro as an analytical engine — never as a substitute for judgment. AI accelerates research, benchmarking, and pattern recognition, while FW3 provides the synthesis, strategic interpretation, and leadership guidance. All publicly shared analysis uses publicly available information.

Does FW3 rely on syndicated data sources like NIQ, Circana, or SPINS?

FW3 occasionally references data made public by these firms, but FW3 does not use or reproduce any proprietary datasets in content FW3 shares publicly. All publicly shared I2GMV and company analysis uses only public-domain information including earnings transcripts, filings, press releases, regulatory reports, sustainability disclosures, and retailer communications that are publicly accessible.

How does FW3 help companies become “a growth engine for good”?

FW3 works with leaders to align purpose with strategy and operations. This includes clarifying a company’s intent, identifying high-impact opportunities, improving margin structure, accelerating velocity, and reinforcing the cultural behaviors that drive long-term success.

What kinds of companies does FW3 work with?

FW3 advises leaders across emerging brands, middle-market companies, and established enterprises. The common thread is a leadership team committed to building durable businesses that create both profit and positive impact.

What makes FW3 different from traditional consulting firms?

FW3 integrates strategic rigor with modern tools, faster cycles, and a more human approach. Where traditional consulting can feel heavy or process-first, FW3 is built for clarity, momentum, and practical guidance leaders can apply immediately.

Learn more: letstalk@fwthree.com